Decide why you want to have a Periscope page. As with other kinds of marketing to maximize the returns for the business, you must understand why you're marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Periscope page with your marketing strategy in mind.
Think of Periscope as a dialogue. A lot of people when they begin Periscope marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Periscope is a social medium. You need to be social.
When thinking of information to share with your followers on Periscope, try to keep them relevant to what is going on with your business or industry. If your company sells auto parts, you should make posts about auto parts. Posting photos of cats or other irrellavant topics will ensure that people unfollow your page.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
If you want to only target current customers, use "custom audiences". Your conversion rate will be better and your campaign will be less expensive as a result.
Never argue with a member of your fan base. There may be some people that do not like your product and they might say negative live streaming via periscope things. Keep your cool in this type of situation. The way you handle it will give people a good idea of what it is like to do business with you.
When using Periscope for marketing purposes, always maintain a high degree of professionalism. No matter how much you'd like to respond with an emotional viewpoint to customers, it's always best to keep your personal opinion out of it. Act the same way you would if the customer were right there in your office.
Never, ever buy Periscope fans. There are a lot of opportunities to do so out there, but do not be tempted by them. While you will see a spike in the number of likes your page receives, it will have no bearing on making your brand more popular or increasing your sales. Instead, take things slow and steady and gain real, loyal followers. Quality is more important here.
Periscope is not only for socializing with those who are close to you. You can also use Periscope to reach out and help grow your business. Since there are so many users on this site, why not use that to your advantage. Use the tips shared in this article and you can watch your business grow.